The PESTEL analysis reviewed Formerly looked at the macro environmental elements impacting enterprise, but not the microenvironmental things. One of the microenvironmental variables are rivals, which can be resolved by a competitor analysis. The Opponents analysis of Pepsi-Lipton Brisk appears to be like at the direct and oblique competition https://darden-case-solutions47363.elbloglibre.com/34897569/everything-about-ivey-case-studies