The PESTEL analysis talked over previously looked at the macro environmental things influencing small business, but not the microenvironmental variables. Among the microenvironmental aspects are rivals, which can be addressed by a competitor analysis. The Competitors analysis of Pepsi-Lipton Brisk appears to be with the immediate and oblique competitors https://damienrrzld.pages10.com/not-known-facts-about-harvard-case-study-help-70235443